E-Commerce Marketing Specialist

"Plan, Design and execute all web, SEO/SEM, database marketing, ecommerce marketing
campaigns strategies and maintains traffic on Al-dawaa website and App downlowads.
● "
● Budget planning, content ideation, and implementation schedules
● "Collect customer insights and analyze interactions and visits, create comprehensive reports
and improve future marketing strategies and campaigns
● "
● Work closely with different teams (product management, graphics, sales) to provide updated
content that will be shared across e-Commerce platforms.
● Execute SEM experiments & tests, collect and analyzing data, identifying trends and insights in
order to achieve maximum ROI in paid search campaigns
● Track, report and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
● Manage campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
● Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword
Research, Google Analytics, Website UX, and Paid Social Media.
● Knowledgeable of the E-commerce space that includes marketing strategies, competitive
strategies, consumer research, industry trends and usability best practices.
● Research and analyze competitor advertising links
● Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other
internet content that conforms to brand and company visual format
● Conduct market research analysis to identify search query trends, real-time search and news
media activity, popular social media topics, electronic commerce trends, market
opportunities, or competitor performance.
● "Recommend changes to website architecture, content, linking, and other factors to improve
SEO positions for target keywords
● "
● Evaluate consumer research, market conditions and competitor data to recommend future
actions.
● Knowledge of various platforms and online sales strategies and can be used to conduct
digital sales or website conversions.
● Create, review, and update content on e-commerce websites in collaboration with design,
marketing, and product development teams
● Create guidelines and procedures for content creation and new product listings
● Develop monthly marketing plans to increase digital sales on our website and other digital
platforms
● To perform any other duties assigned by his direct supervisor / manager

Communication
● Problem-solving
● Adaptability
● Analytics
● Knowledge of UI/UX
● Experience working with multiple brands in an omni-channel environment
● Google Certifications in Search, Analytics, Shopping
● Hands-on experience in managing and maintaining E-Commerce websites/portals and apps