Brand manager

JOB PURPOSE / ROLE

Responsible for developing and executing brand strategies to enhance brand awareness, equity,

and market positioning while ensuring consistency across all channels

 ESSENTIAL JOB FUNCTIONS

• Developing and implementing brand marketing plans
• Conducting market research to understand consumer preferences and trends
• Managing brand identity and ensuring consistency across all marketing materials
• Collaborating with creative teams to develop advertising campaigns
• Monitoring brand performance and analyzing market data
• Managing brand budgets and ensuring cost-effective campaigns
• Collaborating with sales, marketing, and product teams to align brand initiatives with business goals
• • Building partnerships with external agencies and vendors

EDUCATION AND EXPERIENCE

• 3+ years of experience in brand management, marketing, or related roles
• • Bachelors degree in pharmaceutical sciences, certified product manager, digital Marketing

KNOWLEDGE, SKILLS, AND ABILITIES

• Strong understanding of branding principles and marketing strategies
• Excellent verbal and written communication skills English & Arabic
• Creative thinking and problem-solving skills
• Proficiency in market research and data analysis
• Ability to manage multiple projects in a fast-paced environment
• Strong collaboration and interpersonal skills
• Knowledge of digital marketing and social media trends
• Analytical and data-driven decision-making
• • Experience with brand management tools and softwaer