Acquisition & Growth Director

The Growth Marketing Director will lead the company’s
customer acquisition, traffic growth and
retention strategy across online and physical stores
The role will bring together
Performance Marketing, CRM, Loyalty and Customer Growth
, withaccountability for acquiring more customers, driving more traffic to stores and digital channels, increasingrepeat purchase and growing customer lifetime value.

Key Responsibilities
Own the overall
customer and traffic growth strategy
across stores, app and website.
Drive
online traffic growth
through paid search, social, affiliates, partnerships and emergingacquisition channels.
Develop strategies to increase
physical store traffic
, working with Brand, Trade Marketing,Commercial and Operations.
Own customer acquisition targets and continuously improve
CAC, conversion, ROAS and
incremental revenue

Lead
CRM and lifecycle marketing
, including activation, retention, personalization and reactivation.
Develop customer segmentation and targeted journeys across push, email, SMS, WhatsApp andother channels.
Increase
repeat purchase, frequency and customer lifetime value
through retention and loyaltyinitiatives.
Build integrated campaigns that connect digital investment with
both online transactions and
store visits

Lead growth experimentation across audiences, channels, offers, customer journeys and newgrowth opportunities.
Use customer and marketing data to understand where growth is coming from and continuouslyoptimize investment.
Own growth and performance marketing budgets and ensure investment is directed toward thehighest-return opportunities.
Lead and develop the
Growth, Performance Marketing and CRM/Retention teams
and relevantagency partners.

Candidate Profile
10+ years across
Growth, Performance, CRM, Digital or Customer Marketing
, including seniorleadership experience.
Proven experience driving
customer acquisition, traffic and retention at scale
.Strong understanding of paid media, CRM, loyalty, lifecycle marketing and customer segmentation

Strong knowledge of
CAC, LTV, ROAS, conversion, retention and traffic economics

Experience within
large-scale retail, eCommerce, marketplaces or consumer businesses
preferred.
Highly analytical, commercially minded and strongly focused on measurable growth.
Strong leadership and cross-functional stakeholder management skills.